Why Not?

Actually, I thought about ending the post there, just to be like some university psych professor trying to quiz you.  You know, like the old urban myth of the student who answered the Psych question “Why?” with “Why not?” and got an A on the test. I’ve yet to see proof.

But really, why not? Surely the value of submitting to the majority of directories out there is minimal to practically non-existent. But can you tell me with certainty that some piece of link-bait, no matter how craftily put together will generate back links?  Sure it may crash your server if the digg-aholics come in droves, but can you tell me definitively that you will get links for all the hassle?

So tell me… is the ROI on a directory submission that much lower than a wish and a prayer for links in a blog post? I’ve yet to see proof.